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What’s the Best Time to Send an Email? (Here’s What Studies Show)

Sending the campaign at the right time of the day on the right day of the week is just as important as the content in the email.

Your customers will receive numerous emails throughout the week so if you send yours at the wrong time, you risk them never getting read.

One may work successfully for one brand may have limit results on your brand. During the research, we’ve found that the information online is contradictory. However, every single data has highlighted the importance of sending your email at the right time.

The best time to send an email

The reality is, you have to experiment for yourself on what the exact best time is for your own list. As you may know, every list is set up differently of people with different needs and preferences. Thus, you cannot rely on the exact information you find online.

Nonetheless, it’s essential that you have an informed start. There’s no point of starting from zero when you have a lot of research and tests are done for you. We at TheChecker, are armed with the right information so you can have a head-start and you can tweak it according to your own particular needs.

Without a doubt, there is a lot of data gathered which can provide you with valuable lessons that you can learn from.

What the Data Says

GetResponse did a study and it showed that Tuesday had the highest open rates and click through rate. What’s interesting to see is that this is one of the most popular days to send emails by companies.

On the other hand, weekends were the least popular to send emails. This is due to the fact that Saturday and Sunday have the lowest open rates.

bestday-mailchimp-1

In addition to this, HubSpot’s report has highlighted similar results. The report has concluded that days such as Monday, Tuesday, and Wednesday have the highest email open rates.

HubSpot-best-day-1

So, what is the best day?

In order to send a successful campaign, you have to prioritize your days accordingly. Here’s how you should do it:

  • Tuesday: This is without a doubt, the best day to send your campaign. Our thorough research shows that this day has the highest open rate.
  • Wednesday: If you’re a fan of sending more than one email per week, we recommend that you test out this day and study the results. This day has worked out on some companies but not on others.
  • Thursday: This day is the second best as the open rates are not the highest but they can still be profitable.

The most essential tip to get out of this is that if you want high open rates, you should focus on weekdays rather than weekends.

This makes sense as people are more likely to open emails upon waking up, during lunch breaks, and before bed.

Your customers are less likely to open your campaign during the weekends as they are taking a break from work and inboxes.

When are the Best Hours?

MailChimp report has highlighted that the optimal send time is at 10 am in the recipients’ own time zone.

Mailchimp-best-hour

Similarly, HubSpot has highlighted the same time. The only difference is that the report has shown that the best time would be around 11 am EST rather than 10 am. This is where you tweak it according to your needs.

HubSpot-opens-by-hour

If you want to see higher click rates, you should consider scheduling emails between the early evening and the morning. MailerMailer has suggested that:

  • The first half of the year – The highest click rates have been in the morning as the emails have been sent at 12 am
  • The second half of the year – The highest click rates have been around 6 pm as the emails have been sent during working hours

So, what is the best time to send an email?

Analyzing the data available, we have come up with the following:

  • 10 am – Late morning send times have been the most popular. Numerous reports have highlighted that the best time for your business is to send an email at either 10 am or 11 am
  • 8 pm – People are likely to check their emails before going to bed at around 10 pm to 11 pm. Thus, this is a good time to send your campaign in order to get more open rates and click-through rates
  • 2 pm – Many people are likely to check their social media and emails during their lunch breaks or if they’re looking for distractions. Thus, you should test it out and analyze the data
  • 6 am – You should schedule your email to be sent early in the morning as people will check their emails before getting out of bed or during breakfast

You have to remember the time zones. If you have customers from different places in the world yet the majority are from the US, we recommend that you send the emails according to the majority that is dominating your list.

This is why it’s essential that you have a clear indication of how many email addresses are validated in your list. Email checker should be prioritized in your to-do list when it comes to a successful business. If you don’t check your email list, you have no idea where the majority of people are from. Therefore, you can send your campaign at the completely wrong time.

How to Discover the Best Time to Send an email to Your List

You don’t have to wake up during the night to send the campaign, even if the data shows that the best time to send an email to your list is in the middle of the night. There are numerous tools online that will schedule your email to be sent at a particular time of the day or night. The only thing that you have to remember is to schedule it during the weekdays. Our recommendation would be on Tuesday at 10 am.

The average open rates are around 22.87%, of course, this depends on your industry. If you want to improve your particular open rates, you have to test it out. However, it’s essential that you test one variable at a time to avoid ending up in the Spam folder - you don't want to test for the best time to send an email and find out it's non-existant.

You should begin by gathering information about your subscribers. You should ask questions such as:

  • What are their jobs?
  • How would their day-to-day life look like?
  • When are your subscribers likely to look at your content?

The main idea would be to figure out when your subscribers are more likely to engage with your campaign. Hence, you should avoid experimenting blindly with the sole purpose of working with what others have said.

Analyze each information you receive from your subscribers as much as possible. If you do it properly, it will be a clear indication to go further and discover the best time to send an email. Got it already? Tell us!

What’s the Best Time to Send an Email? (Here’s What Studies Show)
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