From the early days, we are told that first impressions matter. So, welcome emails are commonly used to make an impression on your subscribers. This is the first step and is also your chance to begin nurturing your relationship with your target audience. Such an email can set the tone for it and make a difference on whether the recipients will continue to open your future email campaigns.

Welcome emails have an open rate of 50%, which makes it 86% more effective than regular newsletters. If you are not sending such emails, you are missing out on an opportunity to connect with those on your email list. Research shows that users who receive a welcome email show 33% more engagement with the brand.

Below are the best examples that you can learn from to ensure effective email marketing.

Thankful Welcome Emails

Regardless of what you’re selling, competition is fierce. Hence, your subscriber will receive hundreds of offers daily to sign up for an email list. So, if they have taken time to sign up for your particular email list, it means that they’re interested in what you have to say.

Take a look at the example below:

This type of email acknowledges that action of the subscriber. By saying a simple “thank you,” you’re showing your appreciation. If you want to show that you’re grateful, you should:

  • Write the “thank you” in bold font
  • Use personalization
  • Discount codes are always appreciated

By saying thanks, you are also beginning to build brand loyalty as it will add a human touch to the campaign. You will be surprised at how many subscribers will engage with the welcome email if it’s well thought out.

Use Incentives

Discount codes never hurt anybody. Especially if you’ve promised a discount code if people sign up. It’s essential to use the incentive in the welcome email as people will be expecting it. Additionally, you will also make a great first impression as you’re delivering on your promise.

If you’re stuck on lead magnets, you should take a look at this article.

Here’s an excellent example that you should inspire from:

As you can see, the email is made in 3 stages. The first part is the thank you section. Then, the survey is strategically positioned in the middle. Finally, the discount code is highlighted in blue with a simple CTA.

Even though it looks lengthy, it’s straightforward to understand as it seems like a craft project. Nonetheless, it still includes important information, so the subscriber knows what to expect from the brand. This links to the following point.

Set Expectations

From the beginning, the subscriber should know what to expect from you. You will not get a better opportunity than the welcome email.

After reading the email, the subscriber should know the following:

  • The frequency of emails
  • What type of emails you’re sending
  • Whether there’s a loyalty program

If you don’t know how to display such information, take a look below:


Even though it’s simple, the email lays out the information. You don’t have to go over the top as you may take away the focus.

The main idea behind this email is to define the relationship. Such action will prevent the subscriber from getting surprised when they receive your campaigns. After all, you want to stay away from spam complaints as much as you can.

Who We Are

Stranger danger is also suitable for emails. Thus, you can use welcome emails to let them know who you are. Some people will forget that they’ve signed up to the list. Hence, it doesn’t hurt to remind them.

Introducing yourself, you’re showing a human touch, and the recipient will be more welcome to build a relationship. Consequently, you will find it easier to promote a service or to sell a product. Once the subscriber is familiar with you, their interest is distributed more towards your brand.

Check out this great example:


You can see from the example that you don't have to go over the top to let them know who you are. By telling an engaging, funny, and refreshing story about the brand, you will attract the recipient's attention. It will also allow you to connect with potential customers on a deeper level.

Another tip would be to let them know your mission. In this ever-changing world, it’s refreshing to see someone with solid long-term plans.

Get Started

If you believe that none of the examples represent your brand, you should consider getting started welcome emails. The reason for this is because such emails are incredibly simple. There’s little text required, and you can use your imagination to maximize open rates.

This is a great example to consider:

As you can see from the above, there are less than ten words used. The combination of the images, colors, and layout makes this easy-to-understand and straightforward to use.

The pink CTA button with the smooth background color will grab your attention toward the call-to-action button. Furthermore, even though there are few words used, they’re chosen carefully. The terms "take a ride" are inviting, yet it doesn't put pressure on the new subscriber.

Furthermore, the picture of the smartphone also gives you an idea of how the app will look. Hence, you will know what to expect.

Conclusion on welcome emails

It’s essential to understand the importance of welcome emails. Without such an email, you will find it incredibly challenging to build a relationship with the subscribers. Additionally, you should also try your best to craft the email to the best of your abilities.

As you can see from the examples, you don’t have to use a lot of words. Instead, it would help if you tried a combination of pleasant colors that represent your brand. Also, it would be best if you used pictures to make the email look more welcoming.

To get the best results, you should do a range of tests to figure out how to write the best campaign for your brand.