email automation

Email automation is a way to create emails that reach the right people with the right message at the right time - without having to do the work every time. When you link your website analytics with your email marketing platform, you can target people based on behaviour, preferences, and previous sales. A schedule is usually set, that triggers emails when the customers perform an action - for example a welcome email may be sent when a new user creates an account. Read more about the topic here.