Nowadays, just about anyone can craft and send out an email campaign to their list of subscribers. However, just because you have it easy, it doesn’t mean that you will get the result that you want from the campaign. You might have designed the most beautiful, engaging, precisely-formatted, and well-written email, it is not enough - its time for an email marketing makeover.
Its time for an email marketing makeover!
Sometimes, you will find yourself in a situation where your email marketing is not working as well as you had hoped. You receive little to no engagement and the results are satisfactory at best. How can you fix it? We are here to guide you. What is even better is that the advice given below is easy to implement and you will start seeing an increase in the engagement quickly. Not only that but you will also see improvement in Email Marketing metrics such as open rates, clicks, and conversions. Let us start your email marketing makeover.
Problem: Your Email List is not Growing as Fast as You Hoped
The good news is that this problem is faced by many and not just by you. The reason why this happens is that your campaign is simply not good enough. Even if some people subscribe, they often leave as soon as you send the first campaign.
In the majority of cases, it happens because your subscriber is not interested in the content you are sending their way. In addition to this, it could be because you have not grown the list organically. Hence, the growth rate has slowed, flattened, or even worse, reversed.
Solution: Create Something New
Don’t be afraid of changes; if you want your email list and your business to grow, you have to change constantly. Before you apply the solution, you have to take a look at what you are offering your customers in order for them to join your list. You probably provide an eBook or some sort of motivational video. But, how long has this offer lasted? How old is the material? Are you sure the information is relevant?
The solution would be to offer something new. If you don’t have the resources, you should try updating the eBook or making a new video with similar content. The main idea is that content needs to be updated and stay relevant.
Problem: Subscribers Do not Engage with The Campaign
Even if you have an impressive list with thousands of potential customers, you are not guaranteed to have a high open rate. Your clickthrough rate might be unacceptable. Why an email campaign loses profitability is because of reasons such as:
• The email is not formatted properly
• Images and GIFs do not load for all subscribers
• You send too many emails per week at the wrong time and day
The most probable cause why people do not engage with you is because you’re only sending out an email when you’re selling something. This shows to your customers that you don’t want to take the time to know them better. The perception would be that you’re selling and nothing else. If you’re in this situation, you will find the campaign in the Spam or Trash folder - which means you need an Email Marketing makeover.
Solution: Renew Your Thinking About Email Marketing
One reason why people no longer engage with you is that people don’t relate to your service or product. This happens because you haven’t checked your email list. You often have to figure out how many people still have the same email address, whether that particular address is written correctly, or if the address is useless to you now.
TheChecker is an email verification service that will allow you to take full control of the list with real-time email validation. By implementing, you will ensure that your list doesn't have misspelled addresses ever again.
In addition, you also have to consider sending a newsletter to your subscribers as they don’t just have an impact on engagement rates – they go much further. A newsletter will allow strangers to learn more about your company and the people behind it. In addition, it will enable subscribers to connect with you and the product or service that you are offering.
By establishing a relationship or a connection with each subscriber, people will look forward to receiving your email campaigns.
How do you go about this? It is simple; you have to think about using an email marketing calendar. You will use it the same way you do when scheduling out sales emails. When using such a calendar, you have to find the days where you will send a campaign about other things your subscribers value.
Is there any history behind the product that the company sells? Are there new and exciting things coming up? Is there a particular story you want to share with your customers? The most important thing that you must understand is that less is more. Thus, you should limit a newsletter to once every 2 weeks.
This is a new way of thinking about email marketing as it isn’t just about selling. Nowadays, it’s about making a connection with your customers.
Problem: People See the Campaign, But Don’t Purchase
In some situations, you will find that your open rates are decent but your conversions are not. This means that people are not buying what you are offering. While it’s true that the problem can be because of the website itself, in the majority of cases it is because of your email.
Solution: Retarget Campaigns (finishing your email marketing makeover)
Most potential customers will visit your website, have a look at each landing page, and leave. The problem for you is that you have probably spent a lot of time, effort, and money to get them that far. So, how can you get them to the final step?
This is why its a good idea to start retargeting campaigns. Retargeting is a useful tool that can show your customers an ad of your own website across a variety of other web properties – even if you do not own those websites. Think about it, what if they could see the product that they’ve seen yesterday while looking through their social media feed?
When its done correctly, it will serve as a reminder for customers of your product or service. In addition to this, it will also capture their attention towards you rather than the competitors. Essentially, you will have a second chance to ensure that people are making a purchase.
That's your email marketing makeover right there! Did you have results? Tell us!