You have probably read a lot of articles about growing your email list, such as this one. This is great, but what do you do when you don’t know how to use the information? What comes next?
Manage your email list
Realistically, after you have grown your email list, you should understand how to get the most out of it. As the mailing list is the foundation of your email marketing efforts, you must manage and utilize the subscribers in ways that are beneficial to you. Thus, this post will help you to manage your email list efficiently.
1. Update the Sign-up Form
If you have used the same sign-up form since the beginning, its time to change it as there is always room for improvement. The form should have the required fields such as:
• Email address
These three essential things will bring you valuable insight into your subscribers. If you have more than three, you should go ahead and delete some of the optional fields as consumers are unlikely to fill out a long form.
2. Merge Tags and Hidden Fields
If you wish to understand your customers better, you should think about hidden fields. These will give you information on:
• Signup source
These fields are detected by IP addresses though, so if you want more advanced areas, you will need programming skills to set it up. However, to understand these fields, you must learn to use Merge tags. These tags can be added to the subscriber's information so you can segment the list better.
Moreover, if you want additional information, but you don’t have any time for programming, you should consider sending out a customer survey. However, it is vital that you think carefully about the questions that you will ask.
Once you gather relevant data about your subscribers, you should separate them into groups, finding something they may have in similar. As a rule of thumb, you should always remember to write a descriptive name for the segment as it will be easier to figure out at all times.
Generally, there are two types of segmentation, and each company adds several conditions for each group.
Subscriber-based filter – Here, you will need to add the name of the segment, the date the user has signed up, loyalty status, and language.
Activity-based filter – If you want the groups to be more specific, you will have to select the users that have opened and opted-in on a particular date.
Segmentation Based on Campaign Results
Subscriber-based filter – Separate those that have received and opened the campaign with any data that you have on them.
Activity-based filter – Out of the list, select those that not only opened and followed the CTA button but also those that have had emails bounced.
To avoid mistakes, you have to check that every email address in the list is valid. Therefore, TheChecker will check your email list through an innovative A.I powered checker that will help you increase conversions and increase your ROI.
Create Personalized Campaigns based on email lists
An experienced marketer will tell you that one size rarely fits all so you must never underestimate the power of a clean and segmented list. If you want to increase your profitability, you must send out emails that consist of personalized offers. An easy way to do this is to set an automatic trigger and send out a discount code, free eBook, or a welcome package every time a new subscriber has joined the list.
After you have sent out your email campaign, you should always dig deep into the report. This action will allow you to see what has worked and what needs improvement. Hence, if you notice that a particular campaign has low open rates each time, you need to think about how to convey it differently. Therefore, you should think about:
• Improving subject lines
• Think about how relevant the content is
• Whether the email can be seen on all devices
The good news is the fact that the majority of email providers will allow you to examine several pieces of information, so you don’t have to be guessing. For example, some will let you know the status of the list, the average clicks and open rates, the most popular device used by subscribers that read the email, and where users are located.
Furthermore, some will even let you examine the profile of the subscriber, such as the engagement percentage, history, and you can save notes on particular email addresses.
This is excellent news, but you cannot risk having a list of misspelled emails, addresses that are marked as spam, and inactive addresses because it will damage your sender reputation. Once you are marked as spam by the email provider the subscriber is using, your campaigns will no longer reach their Inbox.
A/B Split Testing
If you have any doubts and you don’t know if you have gathered the information the right way, the simple solution is an A/B split test. By using this test, you will be able to test almost anything from the placement of the CTA button to the sending time. However, you cannot do this for the whole list. You must do the test for each subscriber segment as the results don’t apply for all. If you want to stay ahead of the competition, you should practice A/B testing almost every time you send a campaign.
Remember, it’s more important to create a list with people that engage with your campaign than a long list of subscribers that barely open your emails. The reason for this is because they’re more likely to make a purchase.
If you believe that several subscribers have gone inactive, you should follow the tips in this article.