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How to Manage Your Email List the Right Way: A Step by Step Guide

You have probably read a lot of articles such as on how to grow your email list. This is great, but what do you do when you don’t know how to use the information? What comes next?  

Realistically, after you’ve grown your list, you should understand how to get the most out of it. As the list is the foundation of marketing efforts, it’s essential that you manage and utilize the subscribers in ways to bring you the most profit. Thus, this article will help you with methods, so you begin doing intelligent marketing.

Update the Sign-up Form

If you’ve used the same sign-up form since the begin, it’s time to change it up as there’s always room for improvement. Of course, by now the form should have the required fields such as:

•    Name

•    Email address

•    Age

These three essential things will bring you valuable insight into your subscribers. If you have more than three, you should go ahead and delete some of the extra fields as people are put off. Some people will be too tired from filling up the form, let alone signing up.

Merge Tags and Hidden Fields

If you wish to understand your customers better, you should think about hidden fields. These will give you information on:

•    City

•    Language

•    Signup source

Mind, these fields are detected through IP addresses, so if you want more advanced areas, you will need programming skills to set it up. However, to understand these fields, you must learn to use Merge tags. These tags can be added to the subscriber information so you can segment the list better.

Additionally, if you want additional information, yet you don’t have any time for programming, you should consider doing a customer survey. If you do such a thing, it’s critical that you think carefully about the questions that you’re asking. For example, ask people what type of movies they prefer rather than what movie. This will help you to provide personalized information later on.

Create Segments

Once you have gathered relevant data about your subscribers, it’s time to separate people into groups. As a rule of thumb, you should remember always to write a descriptive name for the segment as it will be easier to figure out at all times.

Generally, there are two types of segmentation, and each company adds several conditions for each group.

Segment

Subscriber-based filter – Here, you will need to add the name of the segment, the date the user has signed up, loyalty status, and language.

Activity-based filter – If you want the groups to be more specific, you will have to select the users that have opened and opted-in on a particular date.

Segmentation Based on Campaign Results

Subscriber-based filter – Separate those that have received and opened the campaign with any data that you have on them.

Activity-based filter – Out of the whole list, select those that have not only those that have opened and followed the CTA button but also those that have had the emails bounced.

To avoid mistakes, you have to check that every email address in the list is valid. Therefore, TheChecker will check email through an innovative A.I powered checker that will convert more sales and increase the campaigns ROI.

Create Personalized Campaigns

An experienced marketer will tell you that one size rarely fits all so you must never underestimate the power of a clean and segmented list. If you want to increase profit, you must send out emails that consist of personalized offers. An easy way to do this is to set an automatic trigger and send out a discount code, free eBook, or a welcome package every time a new subscriber has joined the list.

Track Results

After you’ve sent out the campaign, you should always dig deep into the report. This action will allow you to see what has worked and what needs improvement. Hence, if you notice that a particular campaign has low open rates each time, you need to think about how to convey it differently. Therefore, you should think about:

•    Improving subject lines

•    Think about the relevancy of the content

•    Whether the email be seen on all devices

The good news is the fact that the majority of email providers will allow you to examine several pieces of information, so you don’t have to second-guess. For example, some will let you know the status of the list, the average clicks and open rates, the most popular device used by subscribers that read the email, and where users are located.

Furthermore, some will even let you examine the profile of the subscriber, such as the engagement percentage, history, and you can save notes on particular email addresses.

This is excellent news, but you cannot risk having a list of misspelled emails, addresses that are marked as spam, and inactive addresses because it will damage your sender reputation. Once you are marked as spam by the email provider the subscriber is using, your campaigns will no longer reach their Inbox.

A/B Split Testing

If you have any doubts and you don’t know if you’ve gathered the information the right away, the simple solution is A/B split test. By using this test, you will be able to test almost anything from the placement of the CTA button to the sending time. However, you cannot do this for the whole list. You must do the test for each subscriber segment as the results don’t apply for all. If you want to stay ahead of the competitors, you should practice A/B testing almost every time you send a campaign.

Remember, it’s more important to create a list with people that engage with your campaign than a long list of subscribers that barely open your emails. The reason for this is because they’re more likely to make a purchase.

If you believe that several subscribers have gone inactive, you should follow the tips in this article.

How to Manage Your Email List the Right Way: A Step by Step Guide
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