If you're selling products or services through the internet using emails, now and then, you will have the same question: how do I increase sales? The first answer is always "get more customers", but raising your efficiency is also an excellent way! You should always try to be the most efficient with whatever resources you have - and we are going to help you have to have an excellent email channel, after all, that's potentially the best way to sell for you.
Let's dive into this:
How to increase sales? Better content
A content that engages users shall be your first and most important priority. After all, it is good content that makes people connect with your company and buy your products or services online. You should be more than just a brand name or an email that fills up their inbox. You have to be remarkable.
It’s very hard to make people feel that sales emails are anything more than simple money grabs sent without any human connection to a ton of people hoping that some of them are going to buy these products. Obviously, this isn't the way to increase sales.
First and foremost, connect with them - send an email like with the name of a real person, instead of your brand. It's not cool to get an email from "Sellmore Inc," but from "Bill Watts"? Way better! Sending out emails as if they’re coming from a specific person (one that has a name, opinions, tastes, and history) inside your company helps readers connect emotionally and more likely to spend money.
You can also make a video to be part of your email, as this can boost CTR (click-through rates) by up to 200% or 300%. Videos that highlight or explain your products give insight into your brand or how they are made, show off the people involved. That's all very rich from a sales perspective. And people are more likely to understand your product or service, to be able to imagine it with them. This is powerful in increasing sales.
Also, make the people OPEN your emails more often, by spending more time on your subject line - which is the most important thing to guarantee that people will, indeed, open emails. Most times, creating an enticing subject line is arguably more important than the text inside your email. But beware: you can't be too spammy, or you will suffer the consequences of the dreadful spam list.
And test, test, test, always. Whether you’re working with a mailing list or sending out loads of cold emails from contacts you've seen on LinkedIn, testing the response to different subject lines will help you build one that appeals most to readers. When you get a very high open rate (compared with your average), it shows that you've done tremendous results with that effort. And now you can use that technique often.
But don't forget that your ultimate goal is to increase sales, so you can't fool your readers only for them to open and read your emails. Be truthful, even if that costs a little bit of an open rate. Always include content that fulfills the promises of your subject line. Don’t use easy clickbait subject lines that will only leave readers disappointed and angry at you - this will hurt sales, instead of increasing. So never forget to look to ALL the metrics.
Increase sales with tailored emails
Targeting your emails to different interest groups will help you increase sales. You should never have only one list, but many that can understand all the differences between your customers. Maybe the best way to avoid problems is so easy that you will not believe why you didn't do that before: segmenting your list. Let's imagine that your company sells musical instruments, like guitars, drums, and basses. Get a list for each and every instrument, and plan accordingly.
If you don't do that, you may be sending emails that aren't relevant to your subscribers and will get many disengaged users. Segmenting your email list is the best way to guarantee a big open rate, big responses, and good revenues through email marketing - don't let everything on the same list, never!
If you send an email that talks about guitars to a guy that plays drums, it won't work. Chances are he will not be interested in your content because he signed up only to see drums-related content. So if you have 10.000 subscribers and, let's say, 7.500 are guitar players, 2.000 are drummers and only 500 play bass, you should never send an email about bass to your guitar players - or you are going to hurt your email base deliberately.
You can also do this from a geographic point of view. A subscriber from The United States, for example, probably isn’t interested in knowing the “10 best restaurants in Paris”, and this will end up as content that he will not be likely to click and interact with. If you do many geo-location contents, you could separate your subscriber list by location. Now you can send location-specific content to your audience and have them interact the proper way with you, which will be excellent.
This is the best strategy you can use, because no matter how hard we try to only have our target audience/clients/customers on our list - we still end up with a wide range of people, all of them with a range of interests and pain points. Let’s say you blog about blogging and business-related topics. A strategic way to segment your list would be to find out where each person is on their journey, and tailor your email content for each group. Then your bloggers only looking for beginner blogging tips will only receive those emails, and your entrepreneurs only interested in more advanced business tips will only receive those emails.
If you have only one email list, try making a few of them, and the further you go into the details of each list, the more likely you will be effective through your email marketing. This can be a game-changer and increase your revenues in the email marketing game. Good luck!
Understand your sales cycle
Each business is different, with different sales cycles. You have to understand and master yours, which will help tremendously to increase sales. What does it take to a customer to make a buy on your site? Do you have to warm him, or is he an impulse buyer? Does he convert in a day, a month, or a year? Those things matter and require some thinking and testing to know, but once you master it, you're on the good side.
The first thing to understand your business cycle is to understand who your customer is - try to make campaigns that are not wide and global but niche targeted and fine-tuned according to your audience. By focusing on the right persons, each campaign will have a better chance to succeed and thus improve ROI. Also, have great landing pages to each stage your client is, to lead then to high engagement, and be able to secure his email address.
Once you have their email, gently remind them of your existence from time to time - be it via newsletter, promotions, discounts, there are a plethora of ways. Get good content that leads to engagement. Make him feel like he is a friend of your company and understand all the benefits you're showing to him. If he's engaged, chances are he will be converting soon - some cycles are longer than others, and you have to understand and respect that.
And work on remarketing, which is a brilliant method for a target audience. The cost of retaining a customer is three times smaller than bringing in a new one. Once your audience is created, check who visited & bounced, who has bought, who has filled in the form, who has called. And work these guys out! Send custom ads to this audience with them in mind.
Having only valid emails, no SPAM list
One last thing that you have to take care of is constant email validation, so the most precious of your channels don't die out - that would be very detrimental. What we call the ultimate email marketing mistake is to let too many invalid emails to enter your list, and keeping them. You should always strive to have only valid emails on your list.
That's what we provide, by the way. What is email validation, you may ask? Well, to put it simply: imagine that you have an email list for over one year. You started with 0 emails, and now it has 30,000 emails. Without validation, you will send emails to all these 30,000 addresses, and some would return - those are invalid emails. Over time it's a cost (as mail SaaS are usually pricier when you have tons of emails), and it damages your sender reputation.
With email validation, we (The Checker) will find out which emails don't exist anymore or never existed at all (typos, temporary emails, and false addresses). You will end up only with the valid emails, therefore raising your deliverability and helping to keep a healthy email marketing strategy. Imagine that over a year, those 30,000 emails turned into 22,000 legitimate emails, because 20% of emails are not authentic after a year, and this number doubles if you are talking about corporative emails. We saved you from 8,000 potential problems and hard bounces. Oh, we have algorithms and technology which do that in a few seconds and very efficiently, with 99,9% rates of success.
In the long run, this makes a massive difference for your business. Don't ever be afraid to see your email list shrink. That's good, as you're focusing on better emails with higher chances of being read. Write good content, and those users will bond with you and turn into costumers! We call it a good email marketing strategy that converts and helps you build your brand. In the long run, that's what you want.
You have to do it from time to that, like cutting your nails. There's no specific timing to it, but you should at least try to do it once every quarter. If you have hundreds of thousands or millions of emails on your list, it might be better to do it every month or every fortnight. The same if you have mostly corporate emails (as they change faster than personal ones). It will help you avoid those hard bounces that can be so damaging to your send reputation.
If you do these four things from time to time, yes, you will be helping your email marketing strategy to survive in the long run: you may avoid big problems because of that. If you have to start over, you will see your ROI dropping deeply, and it will cost you too - after all, every time you have to set up a new server, it may be a few thousand dollars that go away needlessly. Many users are using email marketing again because of email validation. We're glad to help you to optimize digital marketing.
We are committed to helping you on that journey, and that's why we were chosen as the best email validation tool in places like Capterra and Trustpilot - amassing a significant number of clients that are among the biggest companies in the world, such as Netflix and WeWork. In other words, trust us to make your list more trustable. It's our mission. Try our tool for free on this link, and remember that we have custom plans which can be very helpful to your company. Good luck!