Social media is one of the best ways to engage with customers. It is useful if you can encourage them to sign up for your email list through this means.

It is common for businesses to fall in the trap of growing their following on social media without growing their email list. One thing that you can do is build your email list using social media, which can help you find the best fits.

Building your email list using Social Media

Any social media platform is capable of suspending or deleting your company account at any time they want, which means you can lose contacts of the people who are interested in you. Thus, you need to make sure that you are encouraging as many people to subscribe on your website as possible, so that you have them safely in your email list.

Targeted Ads on Facebook

This is one of the best ways to convert followers as you can create ads for specific users. The majority of businesses use this marketing strategy as they already know the age, location, and interests of the majority of customers. Even though it will cost you depending on how frequent you want the ad to pop up, you will see positive results almost immediately.

However, even though it sounds easy, it is not the case. When creating such an ad, you have to consider:

  • Creating good quality content
  • Excellent optimization
  • Images

In the majority of cases, businesses have offered a discount for the exchange of email addresses.

To create the ad, you first have to consider the target audience. You can do this by accessing the Ads Manager located on the sidebar and then click on Tools. You will then have to click on Audience Insights.


On there, you can customize it according to your business specifics such as:

  • Age
  • Gender
  • Region
  • Interests

For the best results, we recommend that you focus on a single target group. It will allow you to study the effects much better. Thus, for the next ad, you can mix it up according to the conclusion from the first study.


For the marketing strategy to be successful, we recommend that you allow at least 48 hours to conclude. As well as, the best choice would be to give a low budget for the first campaign. The testing process does not have to put a dent in your budget and will help you build your email list using social media more effectively once you learn the ropes.

Join an online Community

If you want to use Twitter to promote your business, you should know that retweeting is not a great way of lead generation. This is why you must test out Twitter chats.

Such chats will bring together like-minded individuals that discuss specific topics. For example, you may see companies such as Whole Foods that are particularly fond of such a strategy.

The reason why this strategy is working is that not many businesses are on-board. Therefore, you must consider using such a tool as soon as possible. When you host such chat, you will provide a hot topic that can become viral and you can also communicate with new potential clients. Naturally, the group that is taking part in the conversation can be converted to email leads.

To know how such chats take place, it is important to observe how they take place and in what context. The most important thing that you must remember is to add Twitter Lead Generation Cards. This will allow you to collect the addresses straight from Twitter.


To access the cards, you have to sign up for Twitter Ads. Then, all that you will need to do is to click on the Cards setting and then you will find the Create Lead Generation button. By using this you can add:
• Call-to-Action
• Image
• Description

It is simple and straightforward to create such a conversation. To get leads, you have to create a conversation that can get people talking.

Promote Email Content

Your social media followers like your page due to the content that you share. Therefore, they will be interested in getting more of your content. This is an ideal and effective way to get more people on your email list. You can get people to sign up to view the gated content.

To get results, you will have to use ads to bring visitors to your website. When they get to the gated content, request the email addresses to view the content. You will be surprised how many people will sign up.

When people are interested in the content you post, they will sign up without needing to be targeted.

Use LinkedIn

This network is like no other, LinkedIn can bring businesses together and share their needs and thoughts, being one of the best places to build your email list using social media if you're focused on B2B or corporative clients. One of the best things that you can do in order to get more email leads is to infiltrate in groups. You will be able to speak to those with knowledge in your field and potentially bring long-term clients.

In order to be successful, you will have to optimize your profile. Your profile should be according to the audience you are trying to reach. Then, you will have to spend the time to build trust in the group. You should:

  • Post your own articles every week
  • Add articles written by others
  • Encourage discussion

You have to allow time and put in the effort before you begin attracting people to your business. Once you get a sense that you are in the right position, you can attract people to join your email list in exchange for something.

In order to target specific people, you will have to use advanced search and then speak to those people directly. It is often seen that those that sign up to the list from this professional network are the best customers that often engage with your campaign. Thus, it is essential that you consider this to build your list organically.

Promote Giveaways

Let us face it, we all love a giveaway or some sort of discount. The reason why we see so many promoted giveaways is due to the fact that they work for all type of businesses regardless of what they are. By following these steps, you will notice results straight away:

Step 1 – Come up with a hashtag that is catchy yet simple that people can use specifically for your contest. Don’t overdo it but add a little personality.

Step 2 – If it is a product that you are giving away, you have to take a good quality photo. If it is not a product, you have to use a picture or your logo that can be used on all social media platforms.

Step 3 – Announce your contest on every social media along with the hashtag and the image. Also, you must add a link to the landing page. There, they will have to enter their email address to participate.

Conclusion on how to build your email list using social media

It is important to understand that the more social media platforms you are using, the more email addresses you are likely to gather. During the contest, you can encourage participants to get into the spirit of competition by sharing the post. Thus, there is a possibility that your content can go viral, which can only help you build your email list using social media.