Email marketing is one of the best methods to take if you want to make a profit, for every $1 you spend, you get $40 back.
Thus, it’s something you cannot afford to overlook. After all, it will cost you up to five times more to get a new customer than to keep an existing one. Emailing your customers will ensure a valuable long-term relationship and your business can enjoy sustainable growth.
If you don’t do it right, you risk losing a lot of money and time. In order to benefit from the customer-based relationship, you need to know how to create a profitable email list. If you’re tempted to purchase a list, you are likely making a bad decision for your business. It’s fairly simple and free so, why wouldn’t you?
A large majority of your customers or potential customers will use social media. Thus, providing you with a source of generating new leads. Below you will find ways that you can leverage social media in your benefit.
When creating the bio for your business’s profile, you should consider adding the CTA instead of other not so interesting information. A large number of people will know what your business is by looking at the photos and videos posted, rather than your bio.
This doesn’t mean that you have to make it boring, try to use a couple of emojis to spice it up. By linking your website to the profile, you boost the chances of people signing up to the list.
If you use this social media platform, you may have seen that some users have pinned important tweets on top of their feeds. This is an excellent opportunity to place your call-to-action. The very first tweet someone will see is the CTA so it’s essential to use it for your advantage in order to build your list. To do this, you will have to:
- Make a tweet including the CTA
- Click on the gray arrow that is positioned to the right of the tweet
- Select “Pin to your profile page”
Using such a platform will allow you to connect to potential customers. We thoroughly recommend that you use all social media platforms that are the most popular. Hence, you should engage with Facebook, Instagram, and Twitter.
CTA Post on Instagram
If you want to invest in advertising, it’s similar to Facebook ads. However, if you have a limited budget, you can create a post for free which can have similar results. Numerous businesses have opted to create an image with a text that guides people to the CTA that is positioned in the bio. You have probably seen “Link in bio” often. That’s because people are using this free option to increase their list.
Don’t forget that the description for the image plays an important role too. You cannot hope for a considerable number if you post the image and go. Therefore, you should add things such as emojis, incentives, and offers.
Subscribers-only Facebook Group
If you want exclusivity, you should consider this free option. One of the main things that you can do if you’re a small business for free, is to set up a Facebook group only for verified subscribers. You will encourage more signups and you will be speaking to people that are genuinely interested in your business. To get to a subscribers-only group, we do advise that you build the community with an open group.
Once people are engaged with the content that you’re creating, you should encourage them to share your content. Even if you have a limited budget, you should set apart a certain amount of money to create irresistible offers for those that are sharing your profile or content.
If you want to create a list quickly, you are prone to make damaging mistakes. You should use TheChecker to ensure that your current email list is updated. If you want to create a profitable list, you must make sure that every address is valid. Otherwise, all of the efforts to make a list will be void.
Use the Existing Website
Without a doubt, a website is one of the most powerful tools to create your list for free. By optimizing and using SEO strategically, you can grow your business and your email list simultaneously.
It has been noted that a personalized or original content will get up to 40% higher view-to-submission rate than less-creative CTA. That’s almost double the opportunity to grow your list. The reason for this is because those that are accessing your website are looking for something specific. Thus, your CTA must look unique or be as specific to stand a chance.
If you don’t have the resources to create a personalized CTA, there are numerous tool kits available that you can use for free. For example, you can make people sign up to the list through:
- Fun quiz
- Exclusive content
If you offer something that is direct to the customer’s needs in exchange for their email address, it won’t feel like a money-grabbing advertisement. By considering this method, you may also get people interested in engaging with future email campaigns.
You may initially think that pop-ups are bothersome but it’s an essential trick to use when building up your list. In order to make it less bothering, you should consider timed pop-ups. Thus, after a certain amount of time, a person can receive a pop-up that is relevant to the content that is on the page.
Tip: Don’t forget to add the option to hide it without too much hustle. Otherwise, it will drive people away.
A large majority of CTA uses the same old “Yes” or No” that we don’t even bother anymore. In order to stand out from the rest and encourage people to sign up to your list, you must use engaging text. The reason for this is that it makes people think twice whether to sign up or more. On the other hand, don’t be passive aggressive and before submitting, you must test whether others find the text amusing.
In order to optimize signups, you don’t want to use words such as “sign up”, find the perfect balance between humor and irony. Thus, you should add words such as:
Make people believe that they must sign up to the list in order to get something in return. For instance, you may have seen “Access exclusive content” or “Download the exclusive e-book”. In both of these cases, the potential customer will clearly see the gain they will have by giving you their email address.
Subscribe to TheChecker's Blog
Get the latest posts delivered right to your inbox