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Email Marketing Mistakes That Cost Conversions

An effective marketing campaign will boost sales, attract customers for CTA, and sign up for services. This is why it’s essential that you avoid making common mistakes that will cost you time and money.

Nonetheless, if you do your homework, you will avoid the pitfalls many make and turn your campaign into a gold mine.

Without further ado, let’s get down to business.

Starting Late

You may ask yourself, what do you do once someone has subscribed to your email list? The answer is simple, you have to immediately send them a welcome email. It’s known that the very first email you send, has a high open rate so you have to ensure that you produce the best email that you possibly can. You can include content such as:

  • Who you are
  • What the customer should expect
  • Tell them what’s in the near future

If you’re a beginner, you must acknowledge that email marketing is one of the most powerful tools you can use. Therefore, when thinking about resources, this area has to get as much as social media and SEO.

However, do you know when’s the best time to send an email? If you don’t, we’re here to help. Studies have shown that you should send your campaign on Tuesday, Wednesday, and Thursday. The best hours are:

  • 6 am – Numerous people begin their day by checking emails in bed
  • 10 am - Often people check and respond to personal emails before starting to work
  • 2 pm – People at work are looking for distractions at the workplace so they will most likely check their emails
  • 8 pm – Before going to sleep people will check their inbox

This doesn’t mean that you have to follow this guide religiously, the most suitable thing to do is to test and schedule as much as you can in order to find the best time specifically for your business.

Unclear Call-to-Action

Without positioning correctly, you’re allowing your audience to get lost or figure out by themselves what the CTA is. This is the perfect tool to use if you want people to convert. Before you start the campaign, you must have a clear vision of where to position it and where to take them. If the goal is to earn revenue is to guide them to a product page.

In order to make the CTA stand out, there are several things that you can do. Be aware, this gives you more room to make mistakes so you must follow each step accordingly.

Position – You must ensure that it’s easy to find so you can use the help of colors, text, and size of the buttons. Focus on bright and bold text.

Words – Without a doubt, words matter. Thus, the words that you’re using will determine how successful CTA will be. Being boring will make the readers skip past it. Foster curiosity with the help of words such as “read more” and urgency with words such as “buy now”.

Simplicity – Too much of everything can be harmful. Therefore, you should keep it simple to prevent the message from becoming muddled. On the other hand, it’s essential that you repeat the CTA throughout the message so the customer has more opportunities to discover it.

Buying Email Lists

If you purchase such lists you risk losing money as the lists are not updated. Therefore, you will not know how many emails are active. If you have a list already yet you don’t know how many accounts are active, you can use The Checker’s email verification service to validate your list.

Nobody will open an email that they haven’t subscribed to. Therefore, your campaign will be sent straight to the spam folder. After all, it’s likely that the majority of addresses on the list are inactive. Even if some turn out to be real, they probably won’t open the email anyway.

Not Optimizing Properly

If email conversions are low, it’s probably due to the fact that you haven’t optimized it properly and have forgotten about your cell phone audience. It has been noted that around 80% of those that are reading your campaign is using a mobile device. There’s no point of adding informative content, placing the CTA at the right place, and using the right addresses if the customers cannot read the content.

Don’t worry, it’s easy and inexpensive to format the campaign for mobile devices. The main principle is the fact that you have to keep it simple and straight to the point. You should follow these tips:

  • Images shouldn’t be wider than 600 pixels
  • Content should be short and sweet within a single column
  • Use a limited number of images

Before sending out your campaign, you have to test as much as you can to avoid damaging your business reputation. Many businesses don’t acknowledge the fact that details can make a difference in the conversion rates.

Spamming

It’s essential to understand that continuously sending your subscribers emails will not mean better cost conversions. Many beginners make the common mistake of bombarding customers with campaigns so it’s inevitable that they often end up in the spam folder. As well as, spam blockers are more likely to get triggered so you should avoid risking it.

The best thing that you can do is to do a weekly, monthly or bi-monthly schedule that is carefully considered. You will see improvements for:

  • Bounce rates
  • Open rates
  • Click rates

Following a strict schedule will eliminate the possibility of inconsistency. If you don’t have time, you can set up a team. The main idea is the fact that you want to keep the customers engaged and prevent the business from becoming forgettable.

Failing To Track

Are you checking your stats?

Even though it seems obvious, if you’re not tracking the conversion rate, you will find it impossible to know what the conversion rate is. There are numerous tools that are currently on the market that will let you know how many people are accessing your website through the email campaign and how many people are purchasing.

Email Marketing Mistakes That Cost Conversions
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