Whether you are an entrepreneur or a marketer, automating tasks can help you save time and cut costs. This is why automated emails have become increasingly popular for effective marketing campaigns. Everyone wishes to do it, but not many know how to do it properly.
The good news is that you don’t need a big budget for email marketing automation for small businesses. Nowadays, more tools are available than ever before. When marketing automation is done correctly, it will help to save time, nurture customer relationships, and improve conversion rates.
This article is packed with information and examples that will come in handy if you're thinking about automating your emails.
But first, let’s start with the basics.
What is Email Marketing Automation?
Similar to out-of-office email replies, these campaigns will be sent out automatically. There are two main reasons why these are used:
· As a sequence – Send them at specific time intervals. Often, the message is suitable for all subscribers. For example, seasonal discounts.
· In response to customer’s actions – Usually, these include welcome or ‘thank you’ emails.
It’s relatively simple to create such an email. The most crucial action that you must take is to set up sensors that will trigger the system to send out an email.
Every time a subscriber has met a specific requirement, the system will automatically send out the email. Once you’ve set up the workflow and hit publish, there’s nothing left for you to do.
Examples of Automated Emails
Email marketing automation for small businesses is not as simple as it looks. First, you must have a clear plan of what triggers the system and what to include in the campaigns. Given below are some examples that may inspire you.
The Welcome email is the very first email that is sent to a new subscriber. It is essential to make an excellent first impression because it will determine the rest of your relationship with him.
As you can see, the warm welcome is followed by a discount code that will encourage the subscriber to follow the CTA button. Even if you’re a small business, you will probably get a few new subscribers every day. Therefore, it is a good idea to automate the process. Thus, you can use platforms that will automate the email to be automatically sent to every new subscriber to the email list.
Your customers are not guaranteed to remember important information about your deals or business. Hence, you should always remain top-of-mind of your customers. Therefore, you should be sending them reminder automated emails regarding:
· Special offers
Although it can be time-consuming, it will ensure that your customers are reminded about your business.
Usually, this is an example of a series of emails. The information is valuable to all customers. Creating such an email in advance and scheduling them to be sent at a specific time, it will save you an incredible amount of time.
Nonetheless, the landing page must be just as useful as the campaign itself.
It’s essential to nurture relationships with subscribers by trying to connect with them. This relationship should go beyond the business-to-customer. It should be more like human-to-human. Therefore, you should consider introducing your team to your subscribers. It will help them to see that you’re more than just your business, you’re a team.
Therefore, a “meet the team” email will help to start the conversation and give the right impression. You have two options when sending it. You can send it such as:
· Support a cause
It’s an excellent idea to automate such emails because it is relevant to all of your subscribers. This is your chance to the human aspect of your business. As you can see in the example, the campaign talks about the team and its values.
Reward for Loyalty
It’s good practice to reward the customers that have spent a considerable amount of money on the business. This token of appreciation can be sent out in forms of:
· Free trials
Even if you think yourself as pragmatic, you still enjoy receiving presents once in a while. Let’s face it, on our birthdays, we are more open-minded and giving. So, we often think I deserve it, and I should get it.
This is why numerous marketers send automated emails for birthdays or anniversaries. As most people are more relaxed on this particular day, it’s much easier to attract their attention.
A “happy birthday” message will show the subscriber that you care about them and value their presence. To go a step further, you should also offer a discount code, so you encourage them to indulge in your business.
Knowing when it's your subscriber's birthday, you will have to collect the information, preferably when they sign up. Then, create the sensors that will trigger the automated emails for each birthday. This is a classic example of an automated campaign due to the customer’s actions.
Conclusion on email marketing automation
As you may know, emails are a useful tool to improve customer relationships, increase ROI, and improve conversion rates. Email marketing automation for small businesses can be tricky if it’s not done correctly. By including this strategy, you can nurture leads, save time, and increase brand awareness.
Now that you have an idea about automated emails, take time to analyze what you've been doing and what needs to be updated. Nonetheless, it’s important to remember that marketing automation should be sent with relevant information that your audience will enjoy and value.