Email blacklists are a threat to every email marketing strategy. In this article, we will give you practical tips on how to maintain a good email reputation and get away from blacklists.

Email marketing is one of the most effective strategies you could have for your business, whether if it’s a big company or not.

These emails can bring your aimed audience closer to your product or service, engage them and keep them coming back.

You can learn more about email marketing campaigns in this article: Hacks for a Killer Email Marketing Campaign.

But do people still use their emails like they used to do?

In the era of internet, people tend to take in new technologies and make them indispensable faster then they did in the past. A new tool today is already a vital tool tomorrow.

As the years went by and new possibilities became reality, plenty of people started questioning if emails would still be functional.

Emails were once thought to lose utility, but that was not the case. With the increase of people using social networks, emails came to be even more essential.

At this point, you can probably not remember all the different email accounts you have had through the years. Do you know what happened to them?

You probably don’t. It means that some of the emails on your mailing list are likely not to be good anymore. People abandon them for many reasons.

Personal, professional and commercial uses are the most common motives people say they use emails, but accounts migration can be named one of the reasons mailing lists become obsolete.

You should want that not to happen to yours, but what can you do to prevent your mailing list to go out of date?

What is an email blacklist?

When we go to dictionaries to check the meaning of the word blacklist, we see that blacklists are lists of people or products viewed with suspicion or disapproval.

It actually has no different meaning when we are discussing marketing strategies.

Sending send emails to people who have not subscribed to your mailing list is a risk not worth taking.

Getting reports for spam can send you directly to the algorithms target, which means they will filter future messages from you.

Causing deliverability problems for your email that can harm your marketing strategy, your credibility and probably detract the reputation of your brand.

It’s very important that you understand how serious damage blacklists can make.

The whole point of blacklists is to keep people and companies from spamming other people or companies.

These so-called blacklists are lists that identify IPs or domains that, for some reason, were associated with spamming. They keep emails from being sent to their recipients.

You see, if your email address is connected to spamming, it doesn’t mean that your emails will get to people’s spam box. They won’t even make it to people’s inbox.

As yourself probably have received at some point in your life an unwanted message, you might understand that blacklists have the best intention.

Still, the damage they can do to an email marketing campaign may not be even be measured.

After you are marked in a blacklist, your entire effort to coming up with a successful email marketing campaign can vanish into thin air.

So how do you keep yourself out of an email blacklist?

There is no way to control whether people report your messages as spam, that’s for sure, but there are strategies to avoid such a thing.

When you have an approachable and interesting website, social media or online ad, people feel attracted to your content.

That is always the goal for any digital marketing campaign. Combining different strategies and techniques will make your public engage with your content.

If they do so, they will spontaneously subscribe their email accounts to your website, and by that, they will be feeding your mailing list.

When people get the content they signed up for, they feel pleased and are also educated about the subject they are interested in.

Being seen as a welcome messenger is what you aim for. Interested and engaged recipients are the ones who will bring results to your strategies.

That is one of the reasons why you should never consider buying email addresses lists. The chances of being pointed out as a spammer are huge if you do so, resulting in a fast way to an email blacklist.

Also, there is no point in buying a mail list because of these risks:

  • Bad and invalid emails;
  • Uninterested recipients who are likely to report you;
  • Difficulty to identify possible customers;
  • Difficulty to measure your strategy results;
  • Harming your address and/or domain and, consequently, your reputation.

The main reason for investing time and effort on marketing strategies is to increase your authority with your customers. If any of the risks mentioned above do happen, it would mean getting the opposite result.

Besides sending only relevant and authorized information to your subscribers, it is important that you provide an unsubscription link in every message you send.

Having a person recognize our right to change our minds if we lose interest in something makes us more comfortable with them.

What should I do if I am already in an email blacklist?

After you check your email or domain and confirm that you have been blacklisted, you need to check their policy to find a way to be removed from it.

Each blacklist usually has a specific policy on how to remove names from it, but it is probable that they watch your moves closely for a while before removing it from good.

What can I do to make sure I don’t have bad emails on my mailing list?

If you are interested in keeping your address or domain far from email blacklists, there is also another alternative.

To check if your mailing list legit and reliable, you can go to and verify your email lists. This will keep your mailing list authentic and guarantee you a more effective marketing strategy.

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