If you’re planning to send a survey out, you need to figure out how to overcome a frustrating hurdle: getting opened.
Survey email subject lines are an essential factor when it comes to this situation. Around 35% of subscribers will decide whether to open the email just by looking at the limited text. Furthermore, getting them to respond is even more difficult.
If you’re also tired of subject lines such as “let us know how we did” or “feedback regarding your purchase,” you need to look at the information below. After all, nothing is more relevant than the honest feedback from your recipients. Regardless if it’s good or bad.
Are subject lines that important?
Not only they are a must-have, but the few words will also influence if the subscriber will open the email or not. The study shows:
Indeed, the majority of recipients will only skim through the text. So, the word choice has to trigger an emotion. Otherwise, they will get right past it. In addition to this, spam filters will also work similarly.
In general, people have short attention spans. Therefore, there should be less than 50 characters. Hence, the message should be communicated in a simple format. Furthermore, the vast majority of subscribers will open the email on mobile devices. Take a look at the data below:
Condense the survey subject lines to grab the attention and to make it the reader to want to open the email.
So, now that you know how important they are let’s figure out how to make the best survey email subject lines.
1. Emotions are important
Looking back at the emails that you receive, think about the emotions that they awake in you. If you’re having trouble figuring out what emotions they bring, it’s because not many businesses understand the art of psychology in emails.
It’s obvious why subject lines such as “let us know what you think” do not gather the attention of the subscriber. The reason for this is because some of your customers are impulsive buyers. Hence, they’ve purchased based on the emotion they have felt right in that moment rather than logic.
Furthermore, it’s crucial to create a sense of urgency as it will encourage the recipient to take immediate action. You should use the following examples:
• “Urgent: Has your problem been solved?”
• “Few hours remaining to inspire us?”
• “Are we up to your standards?”
This will not only encourage the subscriber to open the email but to also respond to the survey.
2. Incentives always help
You can reference the incentive in the survey email subject lines. This will not only bring attention to your email, but it will also encourage the recipient to open it. Nonetheless, you have to remember that it will also bring unwanted attention to it. For example, some will answer just for the incentive.
As you can see in the example below, the message is clear and straight to the point:
It’s essential to note that the incentive is just as important as the content. Hence, you should focus on creating engaging content. You should use phrases such as:
• “Share your thoughts and get purchase credits.”
• “We get the feedback; you get the discount code. Deal?”
• “We want to hear your thoughts.”
Additionally, you must also keep it short and sweet. As mentioned above, a large number of people will open the email on the mobile device. If you want to learn more about lead magnet examples, you should look at this article.
3. Ask a question
For reasonable open rates, you need engaging material. Question-based subject lines will get the subscribers thinking as it makes them reflect on their experience with the brand. It will also attract their attention.
Best of all, it will get the conversation started, so it makes you look more than just a company. By showing that you’re interested in the business-customer relationship, you will gain more than only feedback. Hence, you should use the following:
• “Want to help us to gain insight?”
• “What do you love about us?”
• “How does this [product] help?”
Without a doubt, Amazon does a great job in engaging their subscribers. Take a look at this:
If you want to ask customers about their experience with past purchases, you should learn from the example above. It will also help you to learn more about your business and how well your customer support is doing.
4. Humor helps
It’s not every day that you see humor being used in subject lines. Therefore, if you want to stay ahead of your competitors, you should use it. Of course, this is another risky decision to make as too much can do more damage than good. In addition to this, you also have to be careful about not offending any subscribers.
The beauty of humor is that you can be creative with it. Here are some excellent tips:
• “Our heads hurt and we still can’t figure it out. Help us?”
• “It’s obvious, but we still can’t find it. Help!”
• Use emojis
When it comes to emojis, you have to remember that not all of your subscribers will own the same mobile device. Therefore, you should use them with caution.
5. Make it clear
If you don’t want to go over the top, you should tell the subscriber the purpose of the email in the subject line. On the other hand, making it clear, goes beyond than just the message of the campaign.
A classic mistake that numerous businesses make is to influence the respond of the recipient. Even though you should indeed encourage them to respond, you should encourage them on how to reply. Thus, you should stay away from phrases such as:
• “Tell us what’s awesome with us.”
• “We need feedback.”
• “Aren’t we great?”
In doing so, you risk getting reported and sent to the spam folder. A good example of word choice would be “Share your experience.” This gives out a clear message, and it’s short and straightforward.
By nature, surveys aren’t a thing that will make the subscribers jump out of their seats. It’s not exciting, but you can make it engaging. When it comes to survey email subject lines, you should use creativity to get you beyond the hurdle. Also, every audience is different, so it will take trial and error to find the best formula for your business.
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