/ e-mail marketing

Best Email Marketing Practices for 2019

Before we start, it’s important to understand that Emails are incredibly powerful. It has been noted that a third of customers have visited a website and have made a purchase from seeing an email in their inbox – without reading the full email.

Therefore, regardless of what your activity is, whether it’s a blog, a seller, or collecting sales leads, you want a healthy email list.

This is why it’s essential that you understand how to make your email interesting and straight to the point so the customers will be engaged. Follow the steps below and watch your business grow before your eyes.

Step 1 – Use Incentives

If you’re a business that sells online, you want to ensure that the customer always opens your email. Researchers have highlighted that using an incentive such as “Free Shipping” or “50% Off” will increase the open rates by as much as 50%. There’s no point of putting this information in the content below as the customer won’t open their email anyway.

However, you have to be careful not to overdo it. As you know, customers will show loyalty only with industry insights. If you wish, you can add a personal touch with a personalized email greeting by using the person’s first name. This way you will add a better incentive for the person to open the email.

When it comes to subject lines, you can never be too creative. A good thing would be to inspire from others or ask your friends what an interesting subject line is. You should try subject lines such as:

  • Exciting words like “End Today!” or “Don’t Miss This”
  • Include emojis or emoticons
  • Ask questions

Step 2 – Avoid Using ‘No-Reply’

Without a doubt, a person is more likely to open an email when it’s evident that a human being has written the email. Also, you need to be aware of CAN-SPAM. It’s important to know this legislation before you even think of sending an email to your customers. It’s written in bold that you should never use words such as ‘no reply’ or anything that is similar as such, as your email sender’s name.

The reason for this is because it prevents people from opting out of further emails. Thus, it’s against CAN-SPAN principals as it protects their right to do so at any time. If you’re telling them not to reply, how can one opt out?

What you should do instead is to have an automated email that has your or someone’s first name. For example, a good example could be John@company.com

Step 3 – Call to Action (CTA)

Don’t settle just for less. Therefore, you should use emails just to remind people that you still exist. Thus, it’s essential that each email you send, you have at least one call to action. Hence, you can ask the customer to do some type of action such as:

  • Access your website
  • Click to purchase something
  • Ask if the customer wants to share the email or offer on social media.

The main idea is the fact that you want to encourage your customers to take action. Make sure that the CTA is positioned correctly in the email. Additionally, you have to place CTA at least three times throughout the email.

Step 4 – De-clutter

In 2019, minimalism will play an important role when it comes to business growth and practicality. For yourself, you have to ensure that you use an email cleaning tool that will help you to verify email addresses. You cannot do it by yourself and you have to ensure that the software that it’s using is reliable and accurate. In addition to this, you also have to use a tool that will ensure that the email reaches their inbox.

There’s no point of creating the most innovative and creative email if it goes straight to spam or junk email. Furthermore, such a tool will be your helping hand to avoid wasting money. As well as, it will also protect the sender reputation that you desperately need if you want your business to grow.

Step 5 – Keep It Mobile Friendly

We live life in the fast lane so it’s inevitable that we use tablets and our smartphones more than a computer. Hence, it has been noted that more than half of the emails sent are read on a mobile device regardless of what brand it is. So, a logical thing that you can do is to make emails that are easy to read and to view. It will also be useful to make the links user-friendly.

Fortunately, there are certain tricks that you can follow if you want the user to engage with your mobile. You should try to aim for all of these tips:

  • Make links up to 57 pixels in order to fit the size of an adult thumb
  • You should never make the width of an email more than 650 pixels – this will ensure that it’s easy to be read on different smartphones
  • A good idea would be that it loads fast so you should make the email up to 300KB

It’s essential that you send it to yourself before you send it to all of your customers. This way you can see your mistakes and avoid gaining a bad reputation. A good idea is to send it to your friends as well, in order to get feedback on the quality of it.

Final Step – Analyze

If you want to have a successful business in 2019, you should never consider an email a one-and-done situation. Sending the email to your customers is the first thing then, you have to analyze and evaluate its reaction. Thus, take a look at analytics each day and up to a week after you’ve sent the email. Ask yourself questions such as which CTA button has received the most attention, what are the open rates, and click rates.

As mentioned, it’s important to update and validate your email list frequently so the probability of business growth in 2019 is higher than the previous years.

Best Email Marketing Practices for 2019
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